Let's work together
Partner with us to reach engaged cyclists actively researching routes, destinations, and gear. Let's collaborate on content that drives results.
Why partner with The Average Cyclist?
The Average Cyclist reaches cyclists who are actively planning their next ride. Our audience values honest, detailed information they can use to make real decisions – whether that's choosing a destination, picking a route, or buying gear.
We've built trust with our readers through authentic, first-hand content. When we feature a destination or review a product, it's because we've actually been there or used it. That credibility translates into real engagement and conversions for our partners.
Our SEO-focused approach means content continues to drive traffic and leads long after publication. We create detailed, searchable content that ranks well because it answers the questions cyclists are actually asking.
What we can do for you
From destination marketing to product launches, we create content partnerships that deliver measurable results for cycling brands and tourism boards.
Destination Features
Showcase your region's cycling potential through detailed guides, route recommendations, and honest insights. We'll create content that helps cyclists understand what it's really like to ride there.
Our destination guides include practical information like road conditions, traffic levels, best times to visit, and route difficulty – the stuff cyclists actually need to know.
Product Reviews & Features
If you make gear, clothing, or accessories that help regular cyclists enjoy their rides more, we'd love to test and review them.
We'll give honest feedback based on real-world use. If something works well for the average cyclist, we'll say so. If it doesn't, we'll be upfront about that too.
Business Promotion
Running a bike shop, tour company, or cycling-friendly accommodation? We can feature you in relevant articles or create dedicated content that introduces you to our audience.
We create content that serves our readers while authentically showcasing your business, ensuring both audience value and brand visibility.
Custom Content
Need something specific? We can create custom articles, route guides, or video content that fits your campaign goals while staying true to our authentic voice.
All content is optimized for search, so it'll keep working for you long after it's published.
How we work
We're selective. We only work with brands and destinations we genuinely believe in. If we wouldn't recommend it to a friend, we won't recommend it to our readers.
We're honest. Our readers trust us because we give real opinions. That means if something's great, we'll say so. If it's not, we'll be upfront about that too.
We're practical. Our content focuses on information that actually helps cyclists plan trips and make decisions. No fluff, just useful stuff.
We're reliable. When we commit to something, we deliver. We understand deadlines, budgets, and what you need from a partnership.
Who you'll reach
Our audience consists of active cyclists who ride regularly but aren't professionals – they're planning real trips and making real purchasing decisions. They're looking for routes, destinations, and gear that fit their lifestyle and skill level.
Geographically, we reach cyclists across the UK, USA, and Europe, with growing audiences in Canada, Australia, and other markets. They discover our content through search when actively researching cycling destinations, route planning, and product comparisons.
What sets our audience apart is their preference for authentic, actionable information over promotional messaging. They're making informed decisions and trust content that provides real insights rather than marketing copy.
Interested in working together?
Ready to explore how we can help you connect with engaged cyclists and drive meaningful results? Let's discuss your partnership goals.
Get in Touch